Aretalo — Build what matters

What we do

Aretalo is an independent company building meaningful AI products, software, apps and games — for a more creative, productive and joyful world.

The name comes from the Greek aretē: doing a thing as well as it can be done. That is the whole promise. We make fewer things, and we make them well.

No investors to satisfy, no roadmap written by a quarter. We write plainly and build the same way. If a thing cannot be explained in a sentence, it usually is not finished.

Products

toolseokit

Live

See why AI isn't citing your site.

A free toolkit that audits a page the way AI engines actually read it — Google AI Overviews, ChatGPT, Perplexity — and hands back the fixes in priority order.

Platform: Web
Status: Live
Tools: 14
Licence: Free, no account
Includes: AI Search Checker, Content Score, Schema Generator, llms.txt Generator, SERP Simulator, Keyword Generator, Hreflang Validator, Web Vitals, Security Scan
Site: toolseokit.com

Fit It

In development

A puzzle game about making things fit.

Built the slow way: played, cut back, played again. It ships when it is good, not when it is due.

Platform: Android
Status: In development
Players: 1
Release: Not announced
Privacy: aretalo.com/fitit/privacy

Principles

Creativity: Ideas that inspire.
Products: Useful, delightful and lasting.
People: Built for real human needs.
Impact: A better everyday life.

The name

ἀρετή

aretē · Ancient Greek, noun

Excellence. Doing a thing as well as it can be done.

The mark is an open A: two strokes meeting at a soft peak, a path going up a mountain. It runs from blue at the top, through violet, into sunset at the base, as if light is moving up it.